Brand Equity
Distributor of Men's Fashion in Australia and New Zealand

Rich Friday
The shirt brand for a man who desires uniqueness and appreciates the true essence of life quality.
A man who can afford himself going his own ways, being competent and successful at work as well as in his leasure time. An excellent taste is a matter of course for him.
The finest Italian fabrics, noble and precious feel of grip, many matching details and the highest quality handling makes "Rich Friday" your favorite shirt.
